LifeLock Investigation


Did you buy LifeLock?  You might not be getting what you think you paid for.


LifeLock tells consumers that it can “lock” their identity, promising to prevent identity theft before it happens.  They even promise to protect you for up to $1 million if your identity is stolen!  What they don’t tell you is that their service is illegal.  Under the federal laws governing credit reporting, companies like LifeLock aren’t allowed to place fraud alerts on your credit files – which is LifeLock’s main “service.”  They fail to tell you that you must have a good faith basis that you are about to be a victim of identity theft to qualify for a fraud alert, and bury in their terms of service that you are confirming that you have such a basis and will have such a basis in the future unless you tell them otherwise.


But the real kicker is that their supposed $1 million “guarantee” is a sham.  If you read the fine print, you’ll find that LifeLock won’t pay for any losses you experience as a result of identity theft – not even the $50 you’ll owe on a credit card that is used without your permission, much less any bigger loans or credit a thief might take out in your name.   They will not pay for any damage that is a consequence of their service’s failure.  What exactly does the $1 million pay for?  Hard to tell.


The truth is that LifeLock can’t protect you from identity theft.  And they know it too:  LifeLock’s CEO, Todd Davis, had his identity stolen as a result of LifeLock’s advertising campaign giving out his social security number, showing that LifeLock knows its service can’t protect you.


To check out the specifics of the allegations against LifeLock, see the attached complaint filed by New York City.


Find out how to help get your money back today!  Email